一人一马走江湖的“侠客”火了！原来是他？

变装“大侠”火出圈

其实，这位“大侠”正是被网友们熟知的四川甘孜文化广电旅游局局长刘洪，这几段帅气的变装视频，也是为当地的旅游事业做宣传。

Liu Hong, director of the Culture and Tourism Department of Ganzi Tibetan Autonomous Prefecture, has become an internet sensation due to his dedication to tourism promotion on social media.

在最近的几段视频里，刘洪上演“一秒变装”，或泛舟撑船，或牵马徐行，身后则是如画的甘孜风景，视频的播放量超7000万。

Several of his recent videos - in which Liu wears ancient costumes and role-plays as an ancient swordsman - in picturesque tour zones in Ganzi, have garnered a total of 70 million views.




视频介绍里写道，拍摄地点在九龙县五须海，刘洪称这里有森林湖泊，很适合拍摄古装。

He said his videos were filmed in a tour site called Wuxuhai in Jiulong county: “The forest and lakes there are quite suitable for ancient costume videos,” said Liu.

而对于视频的拍摄和制作，刘洪在接受央视采访时表示，短视频都是利用工作间隙拍摄的。“甘孜州是丝绸之路南亚廊道和茶马古道的重要组成部分，侠客角色可以跨时空再现当年藏汉民族之间的文化场景，让网友更直观地感受甘孜的美。”

Liu said Ganzi was an important section of the ancient Sea-horse Road, a tea trade route winding through the mountains of Sichuan, Yunnan and Tibet in ancient China to reach southeastern Asia and places beyond. “The ancient costume style and the swordsman role (I play) can help present the scenes of interaction between Tibetan and Han people in old times. This will let the public get a better feel for the beauty of Ganzi,” Liu was quoted as saying.



不少看了视频的网友表示很赞：




“网红”局长吐心声

去年3月，因“帅气”而意外走红的刘洪，被不少网友称为“网红”局长，一度冲上热搜。

从去年4月开始，刘洪开设抖音账号以来总共上传了131部短视频，介绍自然风光与当地文化，粉丝超过125万，获赞超过1400万。

Since April last year, via the short video app Douyin, the 50-year-old has uploaded 131 videos about the natural beauty and culture of the region, earning over 14 million likes.



据央视新闻报道，从履历上看，刘洪这些年来一直致力于宣传家乡旅游，比如自己拿着相机拍照片给旅行社发传单、带领村民修路接待游客等等。


图片刘洪（左）早年间在高原体验雅江县旅游路线。

2019年，刘洪任甘孜州文化广电旅游局局长，他继续创新文旅推广形式。网友们看到了一个个短视频，而刘洪也在一条条网友留言中，不断改善旅游相关工作，认真分析、采纳各种建议。



据央视新闻报道，2021年，甘孜州接待游客总量突破3500万，实现旅游收入超390亿元。

蓬勃发展的旅游业，也提升了当地居民的收入水平。刘洪说，互联网让我们认识了外面的世界，也让外面的世界认识了我们。很多网友来甘孜旅游，村民收入得以增加，生活水平因此提升，同时也开阔了视野。

Liu said he hoped to boost tourism so that the income of local residents could be lifted. “The internet enables us to understand the outside world. It also enables the outside world to get to know us,” the official said. “Many internet users have travelled to Ganzi. Our villagers have thus earned money and improved their quality of life. Their horizons have also been expanded.”

而至于网友们对他“网红”局长的调侃，刘洪此前就给出了回应：“我想为家乡做点什么，这是发自内心的。如果能带动甘孜旅游，我愿意当‘网红’。”

“I want to do something for my hometown. This is from the bottom of my heart. If it can help boost the tourism of Ganzi, I am willing to be an online celebrity,” Liu said.


图源：@甘孜文旅局长刘洪

不过，刘洪的走红，也让网友有些顾虑：面对如此高曝光度、高关注度，刘洪是否还能踏实做好本职工作？流量之下，甘孜的旅游发展又该走向何方？

对此，光明时评指出，流量带来的知名度，提升的是一个地方最初的吸引力。要想一直火下去，还是需要用实打实的“内功”来赢得好评。“我们关注流量，更希望它得到沉淀和转化。镜头前的县长局长们，是整个链条中的一环，他们凭借信誉度和接地气的形象完成破题。在这之后，功夫还要多多下在镜头外。不管是发展旅游，还是特色农产品的推广带货，提升内力才能把互联网的能量进一步放大。”

综合来源：央视新闻，新华每日电讯，澎湃新闻，SMCP，光明日报