因为在广告中标注使用“福岛县产”的桃子作为气泡水原料，农夫山泉最近登上了热搜。
The Zhejiang-based bottled water brand NongFu Spring has received backlash from Chinese netizens after its peach-flavored sparkling water was marketed sourcing peach ingredients from Japan's Fukushima Prefecture.
![]()
![]()
上周六，有网友在微博上放出图片，显示某超市里的农夫山泉桃子味气泡水广告展板赫然写着“福岛县产 Atakuti桃”的字样。微博中还放了一张来自农夫山泉微信公众号的文章内容截图，其中文字显示，这种桃子“产自日本福岛县”。
A Chinese netizen posted a photo on social media platform Weibo last Saturday, showing an advertising board in a supermarket saying a peach-flavored sparkling water from Nongfu Spring uses "Atakuti peach" from Japan's Fukushima Prefecture as ingredients, along with screenshots of the drink's introduction from Nongfu Spring's official Wechat account stating that "the peach is from Japan's Fukushima Prefecture."
![]()
![]()
![]()
不过，这篇微信文章并没有明确说明，农夫山泉商品使用的原料桃是否来自日本福岛县。
有网友就此事通过微博私信询问农夫山泉，得到的回应为：产品原材料并非来源于日本福岛，只是配方调配出了福岛特产拂晓白桃的风味。此外，农夫山泉还将安排工作人员前往排查。
The netizen later said to be contacted by Nongfu Spring with an update saying that the company just used a recipe to imitate the taste of the peach, but the ingredients are not from Japan's Fukushima Prefecture, and the company would conduct a full review.
![]()
27日，农夫山泉微博账号发布声明，“就农夫山泉拂晓白桃味苏打气泡水产品原料来源事宜”回应。
声明称： 一、农夫山泉拂晓白桃味苏打气泡水产品是一款风味饮料，农夫山泉在产品标签配料表中按照食品安全国家标准的规范要求标明了产品配料。该产品的配料中没有从日本福岛进口的成分。农夫山泉产品的标签标示符合相关法规要求，并无任何错误或误导。
二、拂晓白桃原产于福岛，风味独特，上世纪在我国已有引种。我们研发人员依据拂晓桃的独特风味，创制了类似拂晓桃风味的产品，与拂晓桃产地没有关联。
三、农夫山泉要求今日头条等媒体平台和各社交媒体账号立即删除对农夫山泉名誉造成伤害的文章和评论，以避免进一步造成对农夫山泉名誉的传播性伤害。
![]()
The statement said that the food label on the drink clearly indicates the ingredients of the product follow relevant laws and requirements without any misleading information, showing the drink does not contain anything from Japan's Fukushima Prefecture.
The statement also emphasized that the type of peaches mentioned in the advertisement originated from the Fukushima Prefecture, but has been introduced to China in the last century. Nongfu Spring only created the product based on the unique flavor of the peaches, which has nothing to do with the origin of the peaches.
Nongfu Spring requested media platforms and all social media accounts to immediately delete articles and comments that harm the reputation of the company to avoid any further spreading damage to the reputation of Nongfu Spring, read the statement.
不过，网友对于其声明却表达了不满。
Chinese netizens commented with anger under a statement posted by Nongfu Spring on Sunday in order to address the situation.
按照农夫山泉声明的说法，该产品中不含有“福岛桃子”成分，引发网友质疑其虚假宣传，另有网友认为其产品存在“国外原料更好”的引导倾向。同时，也有网友认为该回应并没有解答网友所有关切。
![]()
![]()
![]()
就在当天（27日）浙江建德建德市市场监督管理局公布《关于农夫山泉拂晓白桃味苏打气泡水原料来源有关情况的调查通报》。通报写道：经核实，农夫山泉拂晓白桃味苏打气泡水的生产原料无从日本福岛县采购的情况。
The market regulator in Jiande city, East China's Zhejiang Province, has inspected Nongfu Spring's production workshop in Jiande on Sunday and verified that the raw materials for the production of Nongfu Spring's peach-flavored sparkling water are not purchased from Japan's Fukushima Prefecture.
![]()
据悉，拂晓白桃本是日本福岛县有名特产，但自2011年日本福岛发生严重核泄漏后，周边水土遭受大量污染。鉴于核泄漏事故对食品、农产品质量安全的影响，我国国家质检总局明令禁止从日本福岛县、群马县、栃木县、茨城县等12个县城采购进口食品、食用农产品及饲料。
今年4月13日，日本正式决定将东京电力公司福岛第一核电站内储存的核废水排放入海。周边国家地区的相关机构、民众都对此表达了严重关切。
综合来源：Global Times 21世纪经济报道 光明网
