网红雪糕66元一支冲上热搜，“钟薛高”回应了……

最近，被网友戏称为“雪糕界爱马仕”的钟薛高，不断冲上热搜，品牌创始人的一句“爱要不要”也很快火爆网络。

要知道，自从2018年建立以来，钟薛高就一直就占据着高端雪糕市场，备受欢迎。
 


The founder of a Chinese ice cream company is under fire for defending his product’s high prices and saying he did not care if the public bought it or not. Dubbed the “Hermes of ice cream” due to its premium market position, Zhong Xue Gao has been popular since its establishment in early 2018.

钟薛高官网上对其品牌的介绍：

 
此前，品牌创始人林盛在接受采访时表示，钟薛高的利润比传统雪糕“高一点”。他当时拿旗下最贵的产品“厄瓜多尔粉钻”举例，该产品的原材料包括了南美洲厄瓜多尔的植物萃取成分和来自日本的柚子。

In an interview, the company founder Lin Sheng said its gross profits were just “a little bit higher” than those of traditional ice creams. He gave as an example the most expensive product the company sold, which is called Ecuador Pink. It is mainly made of pink cocoa powder extracted from a plant growing in the South American country and Japanese shaddock juice.

钟薛高在京东电商平台上的产品及价格：



在蓝鲸财经记者工作平台微博上的视频中可以看到，林盛说“最贵的一支卖过66元，产品成本差不多40块钱”。 当主持人问道“哪来的底气和自信”时，林盛回答道：“它就是那个价格，爱要不要。”

“It was sold at 66 yuan, while its cost was almost 40 yuan,” Lin said.  “This is its price. Take it or leave it.”



“爱要不要”这样听上去很“霸气”的表述，很快引发网友反响，热搜阅读量超过7亿。有网友认为钟薛高定价过高属于“智商税”，五块钱的便宜雪糕味道同样不错；也有网友网友明确表示“不买”；还有网友批判林盛对待消费者的态度不佳，过于傲慢……

Lin’s comments have been viewed over 700 million times on Weibo. “Cool, I’ll leave it then,” the most popular comment said.“Those ice creams cheaper than 5 yuan are all fine. Why do I bother to buy yours?” a second user wrote. Another said he could not accept Lin’s attitude. “He is so arrogant.”





不过，就在网友们围观吃瓜之余，钟薛高接连表态：

16日，钟薛高微博账号发文：老板脸黑，这个造谣大锅比脸还黑。并在PO出的视频中，用红线标注了林盛的采访原文。并在评论区写道：对于别有用心的恶意造谣，移花接木，我们保留法律追究的权利。 



钟薛高PO出的视频显示，林盛所称“爱要不要”，指的是原料中柚子的价格。

Furthermore, Zhong Xue Gao posted an unedited video of Lin’s original interview with Beijing TV, which showed that the heavily-criticized “take it or leave it” comment was not made by Lin to the brand’s consumers, but instead came from the company’s ingredient supplier to Lin with regards to the goods that the founder deemed too expensive.
 


Zhong Xue Gao alleged that the video posted by Lanjinger was maliciously edited to stir up dispute, indicating that the company will spare no effort to protect their rights.

在17日晚的另一条微博中，钟薛高直接@了蓝鲸财经记者工作平台，并贴出律师函，其中写道：“你方作为财经记者工作平台，对他人提供的内容真实性负有相关的调查核实义务。然而，你方明显未尽到合理审核义务，在你方引用视频原权利人多次声明请勿恶意剪辑的情况下，你方依旧发布本身存在争议的标题以及视频，给我方委托人及其法定代表人林盛先生造成极大不良影响。”
 


The company released a lawyer’s letter through the same Weibo account. The document accused Lanjinger of defaming the founder Lin, and requested the immediate halt of such action, as well as an apology and reparations of the damage caused by media reports.

此外，蓝鲸财经记者工作平台微博上提及的钟薛高曾受处罚一事，也引发关注。据每日经济新闻报道，2019年4月3日，上海市黄浦区市场监督管理局公布的行政处罚决定书显示，钟薛高在其销售产品酿红提•雪糕页面宣传“不含一粒蔗糖或代糖，果糖带来更馥郁的香气，只选用吐鲁番盆地核心葡萄种植区特级红提，零添加，清甜不腻”的内容。而钟薛高提供的酿红提•雪糕原料红葡萄干的检验报告显示该红葡萄干规格等级为散装/一级，宣传特级红提构成虚假宣传。

2019年8月8日，上海市嘉定区市场监督管理局行政处罚决定书显示，钟薛高销售的一款轻牛乳冰激凌产品网页宣传“不加一滴水、纯纯牛乳香”等宣传内容。经核实，该款冰激凌产品配料表中明确含有饮用水成分，其宣传内容和实际情况不符，系引人误解的虚假宣传。

在钟薛高的官网上，产品介绍中写着：精选食材，足不出户尝遍好风味。
 


针对此前接受处罚的情况，6月17日晚钟薛高道歉：错可以改，但抹不去。再次致歉，警钟长鸣。

Zhong Xue Gao offered their response to the controversies on June 17. An apology letter addressing the various penalties from false advertising incidents in 2019 was displayed on the company’s official Weibo account.

值得注意的是，蓝鲸财经记者工作平台微博推送了钟薛高回应处罚的微博，不过没有对律师函做出反应。

综合来源：蓝鲸财经记者工作平台，每日财经新闻，SCMP，Pandaily