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原价一千五,炒到四万八!国产球鞋被热炒的背后……

来源:21英语网
作者:21ST
日期:2021-04-06
最近,有不少“球鞋粉”表示,为了以身作则支持国货,纷纷去下单李宁、安踏等知名国产,却发现很多爆款不是断货就是涨价。相关话题很快冲上热搜。





 
In recent days, the names of some shoes of Chinese brands have made headlines in Chinese news outlets for their sky-high prices on secondhand shoe trading platforms.

原价一千五,炒到四万八

此前,包括耐克和阿迪达斯等国际运动品牌因抹黑新疆棉花被抵制(戳这里回顾),于是热衷于别注限量款的资本和炒鞋党则把目光放在了李宁和安踏这些国产品牌上。

As the stances of some global sportswear brands - including Nike and Adidas - toward cotton grown in Northwest China's Xinjiang Uygur Autonomous Region have caused a backlash, the money and scalpers behind special edition shoes designed by these companies are shifting to domestic brands such as Li-Ning and Anta.

比如,网友指出,交易平台“得物”上的李宁韦德之道4全明星配色的标价高达48889元,是发售价1499元的31倍,不过这一物品并无交易记录。

For example, the listed price of the "All-star" version of Li-Ning Way of Wade 4 on Dewu is 48,889 yuan per pair, 31 times higher than the official price of 1,499 yuan, although no sales have been recorded.
 


一位球鞋分析人士接受Global Times网站采访时表示,这款球鞋发售于数年前,高价的原因是存货少、市场流通少。通常情况下,鞋贩子有资金支持,会大量囤积一些“有故事或文化”的鞋款,这也就意味着市场上的缺货。

"The high-priced 'All-star' version of Li-Ning Way of Wade 4 is a limited edition released years ago. So, the high price is due to the limited supply and low availability on the market," a sneaker analyst surnamed Zhang told the Global Times on Monday. Normally, shoe scalpers, backed by capital, will stockpile versions that have their own stories or culture, which could mean market shortages.

在一款安踏联名鞋的成交记录上可以看到,42.5码售价为4599元,较发售参考价涨了8倍多。

The price of Chinese sportswear producer Anta's Doraemon-themed casual shoes on the platform was sold at 4,599 yuan - eight times higher than the original price of 499 yuan.
 


新华热评指出,知名国产品牌的限量款球鞋在二手市场上存在一定溢价并不新鲜。然而,这一波价格上涨明显超出溢价范畴,远离价值规律。一件商品短短几天涨价数十倍,显然不是市场运行的正常现象。

得物App回应:已及时处理

对于此次交易平台上出现天价球鞋的情况,得物App相关负责人对总台央广中国之声回应称,球鞋品牌方每年会根据不同的时间节点,推出少数全球限量商品,市场价格会有不同。但这次异常波动已经引起平台重视,也进行了及时处理。

相关负责人称:经核查,此次网传图中涉及的几款球鞋,价格均为平台卖家个人所设定,且在卖家设定的价格下并无买家成交或极少有买家成交。目前,针对这几款中卖家所标价格波动过大的球鞋,已进行禁售处理。

4月6日,得物App微博发文《关于大家关注的近期个别鞋款价格波动的情况说明》,对平台出现价格波动现象做出说明,并且介绍已经对涉及的鞋款、卖家做出相应措施。
 


除了韦德之道全明星配色这样的限量款,其他热门款式的价格也有不小波动。据中央广电总台中国之声微信公众号报道,很多国产品牌的热门款式在线上交易中都涨价了,或者直接断货;而线下门店的负责人则大都表示“卖得很好”。

有业内人士指出,本土球鞋进入收藏家市场,显示出年轻的中国消费者更加关注国产品牌。同时,中国品牌也在提升品质,打造品牌“故事”,比如发售限量版或者联名款等。

Local sports shoes entering the collectors' market is a sign that young Chinese consumers are paying more attention to domestic brands. Chinese brands are improving their quality and creating 'stories' about their products, such as releasing limited editions and jointly designed sneakers.

消费爱国心炒鞋,邪气必须狠刹!

对于当前的无底线炒鞋现象,人民财评指出:

炒鞋客在商言商没有错,但是不能为了大发横财,就扔掉了伦理,突破了底线。这种无底线炒鞋,不仅导致国产球鞋价格飙升,特别是一些爆款鞋出现了一鞋难求的现象,消费者要么买不起,要么买不到;还伤害了广大消费者的爱国情怀。从某种程度上讲,可以说是在消费广大消费者的爱国心。

如此炒鞋,只有炒鞋客是赢家,输家却有很多。

鞋是用来穿的,不是用来炒的。遏制这种疯狂的做法和歪风邪气,监管部门应该坚决出手,通过法治手段为这轮炒鞋热降温。生产厂家需要多想出一些管用的好办法,比如随机应变增加供应量等。此外,经销商、品牌商也要在力所能及的范围内发力,压缩炒鞋客“作妖”的空间。

综合来源:总台央广中国之声微信公众号,环球时报英文版网站,人民网,新华网
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