Digital technology has transformed the job market for entrepreneurs. TUCHONG
Many young people are getting creative when it comes to incorporating their personal interests into their professions. Yi Cheng used to be an engineer at a State-owned company. In 2013, he changed his career path and became a scenario designer of escape room games, where one has to find secret clues and passwords within physical spaces in order to gain entry into the next room. It is a new entertainment activity for thrill seekers in China and has attracted a large number of young consumers.
Later, he founded his own escape room company – Second World. Now, the brand has eight sites nationwide with stable revenue. His favorite challenge is to design different suspenseful scenes and passwords for entry to the various secret rooms.
During the May Day holiday break, spending on new types of entertainment increased rapidly. Booking volumes for escape room games in Shanghai surged 264 percent over the preholiday level, according to Meituan Dianping, an online consumption service provider.
In recent years, those born in the 1980s and 1990s have taken up 90 percent of the new jobs in China’s emerging services sector. The development of the internet economy, which refers to an economy that is based on the use of digital technologies to conduct business via the world wide web, is also broadening the ambitions and horizons of many young entrepreneurs in China.
One such entrepreneur is Ke Xuan, who turned her passion for design into a career. Noticing the rise of hanfu among young Chinese women, she took a class centered around hanfu hairstyles, makeup and clothing, and became a full-time stylist in 2018 – an industry worth over $141 million (1.09 billion yuan).
柯萱（音译）便是其中一位创业者，她将自己对设计的热情投入到了事业上。她注意到，汉服日益受到中国年轻女性的欢迎，便参加了一个关于汉服发式、妆容、服饰的课程，并于2018年成为了一名全职造型师 —— 这一产业的价值如今超过1.41亿美元（约合人民币10.9亿元）。
“My goal is that more people will be able to accept the traditional culture of hanfu. Sometimes I even wear it when I travel abroad. This shows the confidence of our culture,” she said.
Other groups of new professions, such as online restaurant decorators, pet photographers, and owners of bed-and-breakfast homestays, have sprung up alongside burgeoning industries and digital transformations in China.
Internet-based recruiting platform Meituan Dianping attributes this rise to the increased demand for personalization. Their report said, “The stereotype of low education, low skills and low income that were associated with those in the service industry is being transformed in new ways.”
So, when considering what classes to take or what major to choose, remember the most lucrative and fun career could be based on your interests.