Wearing traditional Tibetan clothing paired with modern jeans and boots, Yangkyi Zhoima displayed her attire to her 4,000-plus followers on Weibo.
“I love the traditional elements of Tibetan costumes, and also leisure wear,” the 23-year-old told Xinhua.
Like Zhoima, more and more young people today are turning traditional Tibetan costumes typically worn during festivals into a new fashion trend.
According to China Daily, many Tibetan costume brands have been established in recent years and have gained popularity among young people.
Gannan Nuri Original Clothing Sales, which was established by four Tibetan women born after 1995, is one of the most influential companies. Its account on the Chinese short-video platform Douyin has more than 50,000 followers.
According to one of its founders, Chimchim, their products have been selling like hotcakes in their autonomous prefecture, as well as other cities like Chengdu and Hanghzou.
One reason for their popularity is the combination of traditional Tibetan clothes and modern elements.
Living at a high altitude, Tibetan residents previously wore heavy clothes that could also be used as quilts at night. However, as living conditions improve, today’s clothes are becoming thinner, lighter and more comfortable.
Instead of wool and fur, young designers have used different materials for costumes, such as silk and mulberry silk.
Meanwhile, more young models on the Qinghai-Tibet Plateau are willing to promote traditional Tibetan costumes and culture.
Penpa Tashi, 27, is such an example. When she studied in Xizang Minzu University six years ago, Tashi began taking part in themed fashion shows about Tibetan culture.
“Traditional Tibetan clothes are often exquisite,” Tashi told Xinhua. “I want to spread our heritage to more people.”
Tobjor Drolma, who has studied Tibet culture for many years, said that Gen Z has a passion for tradition, and for fashion as well. “They dress according to their own wishes, they make tradition more fashionable, and they’re turning the Qinghai-Tibet Plateau into a fashion highland,” Drolma told Xinhua.