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都9102年了,汉堡王还学D&G拿筷子拍这种广告?

来源:21英语网
日期:2019-04-10
D&G涉嫌歧视的“筷子吃披萨”广告遭到抵制没多久,又有一个国际品牌打起了筷子的主意:这回是汉堡王。

因为一则涉嫌对亚裔人群种族歧视的广告,新西兰的汉堡王成为焦点话题。

Burger King’s New Zealand branch is getting grilled after an ad surfaced that many found racist against the Asian community.

在其官方Instagram帐号上,新西兰汉堡王PO出这则广告,旨在推广新品“越南甜辣嫩脆鸡肉堡”。 然而,在广告中却是这样的内容:食客们尝试用巨大的筷子来吃汉堡,当然都失败了。

Burger King’s New Zealand Instagram account, @burgerkingnz, posted the ad in a promotion of its Vietnamese Sweet Chilli Tendercrisp burger. The ad features several fast food customers attempting – and failing – to eat the chicken burger using giant chopsticks.
 
 


视频文案还写道:“带上你的味蕾,和我们的越南甜辣嫩脆鸡肉堡一起去胡志明市,这是世界风味之旅的一站。限时供应。”

“Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp, part of our Tastes of the World range. Available for a limited time only,” a caption for the ad read on Instagram.

新西兰韩裔网友Mario Mo将广告转发到推特上,并且批判汉堡王如此使用筷子做广告。

Mario Mo, a Korean New Zealander, posted a video of the ad to her Twitter slamming the brand's use of chopsticks with a sarcastic “chopsticks r hilarious right omg etc.”

“这就是汉堡王为‘越南’汉堡新做的广告,好吧真酷啊,使用筷子真的有这么好笑吗?”



随后,汉堡王的广告就“火”了。当然,火的方式可能与他们设想的不同。

截至上周日,Mo上传的视频已经有超过200万人次观看,很多用户都对汉堡王的这一波操作表示愤怒。

Soon after Mo posted the video, it went viral pulling in over 2 million views as of Sunday afternoon, and hundreds of comments from Twitter users expressing their own outrage at the company’s approval of the ad.

“这太荒谬了!谁觉得这是个好主意?”


“哈哈,是筷子对嘛?到底是谁想出来的?新西兰有很多亚裔人群,不过他们可能不会再去汉堡王吃这个越南食物了。”
 


在接受《赫芬顿邮报》采访时,Mo表示:“我实在不相信,都2019年还有这种无知的广告存在,我确实花了一会时间才明白自己在看什么。”

“Because I couldn’t believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at,” Mo told HuffPost in a message.
 
“我看的时候还想着会不会有某种反转——结果并没有,就是这么低级。”

“I was watching it thinking there must be some kind of layered twist ― only to realise, no, there was no twist, it really was that base level,” she said

几天后,Mo在推特上说道:“我受够了任何形式的种族主义,任何取笑不同文化的行为,以及那些想要消灭努力争取和平的人的行为,对待这些我们应该坚决说不!”



据《新西兰先驱报》报道,同样是这则广告,因为收到各种各样的投诉,已经从电视上撤下了。上个月,新西兰的广告标准部门裁定其“诱导过度饮食”,因为广告结尾还说了“再来三个(汉堡)”。

The same ad had already been pulled from television following complaints of a different nature. Last month, the ad was removed from TV after the Advertising Standards Authority ruled it "enticing people to overeat" because it finished by saying "Just need another three".

然而,汉堡王继续在社交媒体上投放这一广告。

However, Burger King continued promoting the ad on social media.



眼看广告可能涉嫌种族主义,汉堡王的营销总经理James Woodbridge在接受《新西兰先驱报》采访时表示,公司对此“很抱歉”,广告已经删除。

Burger King's general manager of marketing, James Woodbridge, told the Herald the company is "truly sorry" and the ad has been removed.

“我们对此很抱歉,广告表现出了对于(亚裔)群体的漠不关心。我们删除了广告,广告并不能显示出我们品牌对于多样性和包容性的价值观。”

"We are truly sorry that the ad has appeared insensitive to our community. We have removed it and it certainly does not reflect our brand values around diversity and inclusion," he said.

汉堡王这一波操作,你怎么看?

综合来源:观察者网,Fox News,Huffpost,NZ Herald
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