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商家竟用这样的“创意”做广告,网友都愤怒了

来源:21英语网
日期:2018-12-06
前有双十一,后有双十二,各大商家都绞尽脑汁做营销,然而这个商家的营销手段却引发众怒。

周一,一则有关智能锁品牌“凯迪仕”的广告片《拆弹砖家》在网上传播。

The two-minute video advertisement appeared on the internet Monday. 



在这则两分钟的视频里,一名负责拆弹的战士在5个不同场合执行任务,但是每次都失败了。

The video showed a young soldier who's repeatedly hurt after failing to disassemble bombs on five separate occasions.

 

他受的伤也越来越重,最终只剩下一只手臂。然而,每次战士受伤回家后,他的父母不仅不悲伤,反而无动于衷,甚至是高兴。

Each time, his injuries become much more serious and only has a hand left at the end. However, every time the soldier enters his family home after each severe injury, his parents aren’t sad at all but happy or had no response.



随后广告出现一个手臂的画面,并宣传智能锁的功能:“为什么爸妈总能认出我?不管我变成什么样子,凯迪仕智能锁,指纹识别,一键开门。”

“How did my parents recognize me every time? Because the Kaadas smart lock can only be unlocked by reading a fingerprint, no matter what I look like,” the soldier says as the advertisement ends.
 



而在百度上搜索凯迪仕相关广告信息,还能看到这样的文案:



显然,企业自身对这样的广告十分满意,指定要“暴力美学”,要“重口味”:
 



 
当然,这一广告引发公众愤怒。

The video quickly triggered public anger.






随着广告引发越来越多的批评,凯迪仕方面则迅速删除了不少平台上的相关视频,并在微博上发出致歉信:

 

在致歉信中,凯迪仕表示:“通过广大网友的反馈,我们了解到我司视频《拆弹砖家》广告片给大众带来不适……我司已在第一时间撤掉该广告,并向公众诚挚道歉。”

“After the feedback of netizens, we found that our advertising video brought discomfort to the public,” Shenzhen Kaadas Intelligent Technology Corp said in a statement. “We have removed the video and sincerely apologize to the public.”

致歉信中还说,“凯迪仕始终保持对国家和民族的信仰,致力于向公众传递正确的价值观。今后我司一定引以为戒并加强监管。”

The company said it always has faith in the country and the people and will devote itself to spreading healthy values to the public. “We will strengthen supervision in publicity in the future,” the statement said.

对此,@江苏网警 的观点,获得不少网友的赞同:不要把无知当创意,把恶搞当搞笑!
 


综合来源:中国日报网、观察者网、澎湃新闻
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